Privacy Policy
Last updated: February 1, 2026
1. Introduction
Ateli Studio Ltd ("Company," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fashion content generation platform (the "Service").
Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of the Service.
2. Information We Collect
2.1 Personal Information You Provide
When you create an account or use our Service, we may collect:
Account Information: Name, email address, password, and profile picture
Brand Information: Brand name, logo, color palette, and other brand assets you upload
Payment Information: Billing address and payment method details (processed securely by our payment providers)
Communication Data: Any messages you send us through support or feedback channels
2.2 Content You Upload
Product images and garment photographs
Reference images and mood boards
Brand assets (logos, swing tags, neck labels)
Any other visual content you provide for generation
2.3 Automatically Collected Information
Device Information: Browser type, operating system, device identifiers
Usage Data: Pages visited, features used, generation history, time spent on the Service
Log Data: IP address, access times, referring URLs
Cookies and Tracking: We use cookies and similar technologies to enhance your experience
3. How We Use Your Information
We use the collected information for the following purposes:
3.1 Service Delivery
Process your uploaded images to generate AI-powered content
Manage your account and provide customer support
Process payments and manage subscriptions
Deliver generated content and maintain generation history
3.2 Service Improvement
Analyze usage patterns to improve features and user experience
Train and improve our AI models (with your consent)
Develop new features and services
Conduct research and analytics
3.3 Communication
Send service-related notifications and updates
Respond to your inquiries and support requests
Send marketing communications (with your consent)
Notify you of changes to our policies
3.4 Security and Compliance
Detect and prevent fraud, abuse, and security incidents
Enforce our Terms of Service
Comply with legal obligations
4. AI Training and Your Content
We want to be transparent about how your content may be used in relation to our AI systems:
Content Processing: Your uploaded images are processed by our AI models to generate the requested outputs
Model Training: By default, we do not use your content to train our AI models. If you opt-in to help improve our service, anonymized data may be used
Data Retention: Generated content and source images are retained according to our data retention policies
Opt-Out: You can manage your data usage preferences in your account settings
5. Information Sharing and Disclosure
We may share your information in the following circumstances:
5.1 Service Providers
We work with trusted third-party service providers who assist us in operating our Service, including:
Cloud hosting and infrastructure providers
Payment processors
Analytics services
Customer support tools
5.2 Legal Requirements
We may disclose your information if required by law, court order, or government request, or when we believe disclosure is necessary to:
Comply with legal obligations
Protect our rights, privacy, safety, or property
Prevent fraud or illegal activities
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5.4 With Your Consent
We may share your information with third parties when you have given us explicit consent to do so.
6. Data Security
We implement industry-standard security measures to protect your information:
Encryption: Data is encrypted in transit (TLS/SSL) and at rest
Access Controls: Strict access controls limit who can access your data
Regular Audits: We conduct regular security assessments and audits
Secure Infrastructure: Our infrastructure is hosted on secure, enterprise-grade cloud platforms
However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.
7. Data Retention
We retain your information for as long as necessary to:
Provide the Service and fulfill the purposes described in this policy
Comply with legal obligations
Resolve disputes and enforce agreements
Account Data: Retained while your account is active and for a reasonable period after deletion for legal and business purposes.
Generated Content: Retained according to your subscription plan. You can delete generated content at any time from your account.
Uploaded Content: Retained for the duration of your account unless you delete it earlier.
8. Your Rights and Choices
Depending on your location, you may have the following rights:
8.1 Access and Portability
Request a copy of the personal information we hold about you in a portable format.
8.2 Correction
Request correction of inaccurate or incomplete personal information.
8.3 Deletion
Request deletion of your personal information, subject to legal retention requirements.
8.4 Objection and Restriction
Object to or request restriction of certain processing activities.
8.5 Withdraw Consent
Where processing is based on consent, you may withdraw consent at any time.
8.6 Marketing Opt-Out
Unsubscribe from marketing communications at any time via the unsubscribe link or account settings.
To exercise these rights, please contact us at privacy@ateli.studio or use the controls available in your account settings.
9. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
Essential Cookies: Required for the Service to function properly
Analytics Cookies: Help us understand how visitors use our Service
Preference Cookies: Remember your settings and preferences
Marketing Cookies: Used to deliver relevant advertisements (with consent)
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.
When we transfer data internationally, we implement appropriate safeguards such as:
Standard Contractual Clauses approved by relevant authorities
Ensuring recipients are certified under applicable frameworks
Obtaining your explicit consent where required
11. Children's Privacy
The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.
If you believe we have collected information from a child, please contact us immediately at support@ateli.io
12. Third-Party Links
The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Posting the new Privacy Policy on this page
Updating the "Last updated" date
Sending you an email notification (for significant changes)
We encourage you to review this Privacy Policy periodically. Your continued use of the Service after any changes constitutes acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: support@ateli.io
Address: London, United Kingdom
For general inquiries, visit our Contact Page.
For terms governing your use of the Service, see our Terms & Conditions.