Kore: From product shots to dynamic action imagery in hours
Creating diverse, action oriented sportswear content traditionally required multiple athletic models, specialized locations, and careful coordination. By switching to Ateli, Kore transformed their visual production, generating professional athletic imagery across all demographics while reducing costs by 78% and accelerating launches from weeks to hours.
Challenges and goals
Producing authentic athletic visuals for a performance focused activewear brand was one of the most complex and expensive parts of the workflow.
As a growing sportswear brand, Kore needed imagery that showcased their products in motion, on diverse athletic body types, across multiple sports contexts. Traditional photoshoots made this vision extremely challenging.
Each shoot required:
Booking athletic models with specific body types and skills
Coordinating with sports photographers experienced in action shots
Securing gym, outdoor, or studio locations
Managing lighting for dynamic movement captures
Extensive post production for action imagery
Multiple separate shoots for different sports contexts
When they needed to show a single product line across different athletic activities (yoga, running, training, cycling), it meant planning entirely separate productions. Seasonal updates or new colorway launches required starting the entire process over.
Budget constraints forced Kore to choose between showing products in action or showing them on diverse athletes. They could rarely afford both.
Kore needed a way to:
Create authentic athletic imagery without expensive action shoots
Show products on diverse body types and athletic builds
Display products across multiple sports contexts
Launch collections quickly to capitalize on fitness trends
Scale content production as the brand expanded into new categories
The traditional sportswear production model was too slow and expensive for an emerging performance brand
The solution
With Ateli, Kore completely reimagined their athletic content production.
What previously required multiple location shoots with specialized photographers became a streamlined process:
Upload product photos or flat lays
Select from diverse athletic body types and poses
Choose sports contexts (gym, outdoor, studio, athletic settings)
Generate professional action imagery in minutes
This new approach eliminated the need for:
Athletic model casting and coordination
Sports photography specialists and crews
Gym memberships or location permits for shoots
Specialized lighting equipment for action shots
Extended post production for movement captures
Separate productions for each sport context
The team could now show every piece on models with athletic builds, in dynamic poses, across multiple sports settings, all from a single product image. Backgrounds ranged from professional gym environments to outdoor running trails to clean studio setups.
Most importantly, Kore gained the ability to test products in different athletic contexts instantly. If they wanted to show how leggings worked for both yoga and running, or how a sports bra performed across training styles, they could generate those variations immediately.
The results
Ateli fundamentally transformed how Kore creates and markets activewear.
1. Significant cost reduction
Eliminating specialized athletic shoots reduced overall visual production costs by 78%.
2. True athletic diversity
Every product now appears on models with diverse athletic body types and abilities, something previously impossible within budget.
3. 12X faster production
Collections that took 8 to 10 weeks to photograph now launch in days, with imagery ready within hours of design completion.
4. Multi sport versatility
Products are shown across multiple athletic contexts (yoga, running, training, cycling) without additional shoots or costs.
5. Dynamic action shots
Professional movement and action imagery that showcases product performance, previously requiring expensive specialized photography.
6. Seasonal agility
Quick response to fitness trends and seasonal demands, with ability to generate timely content that resonates with current athletic movements.
This transformation enabled Kore to compete visually with established activewear brands while maintaining the agility and cost structure of an emerging player in the performance wear market.
