The Other Layer: Diverse campaigns without the casting complexity
Traditional photoshoots meant choosing between diversity and budget. By switching to Ateli, The Other Layer transformed their visual production, creating inclusive streetwear content at scale while cutting costs by 82% and maintaining their contemporary aesthetic.
Challenges and goals
Producing diverse on-model visuals for contemporary streetwear was resource-intensive and logistically complex.
As an emerging brand, The Other Layer wanted to showcase designs on diverse models representing their authentic customer base. But traditional photoshoots made this nearly impossible within budget.
Each shoot required booking multiple models, coordinating agencies and photographers, securing urban locations, and managing extensive post-production. When they needed to show a single piece across different demographics, it meant planning entirely separate photoshoots.
Budget limitations forced difficult choices: either limit model diversity or limit product showcasing.
Client needed to:
Create diverse representation without multiplying costs
Maintain their distinctive streetwear aesthetic
Launch collections quickly
Show products on models reflecting their customer base
Scale content as the brand grew
The solution
With Ateli, The Other Layer reimagined their workflow completely.
What previously required multiple photoshoots became streamlined:
Upload product photos
Select diverse AI generated models
Choose urban backgrounds
Generate professional imagery in minutes
This eliminated:
Multiple model bookings across demographics
Agency coordination and fees
Location permits and scouting
Traditional photography crews
Extended post production
Separate shoots for each variation
They could now show every piece on models of different ethnicities and styles, all from a single product photo. Backgrounds matched their urban vibe perfectly.
Most importantly, they gained creative freedom to test bold ideas and iterate instantly without additional costs.
The results
Ateli fundamentally changed how The Other Layer creates content.
1. Dramatic cost reduction
Eliminating multi-model shoots reduced production costs by 82%.
2. True diversity achieved
Every product now appears on models across multiple ethnicities, previously impossible within budget.
3. 10X faster launches
Collections that took 6 to 8 weeks now launch in days.
4. Unlimited creative testing
The team experiments freely with styling, backgrounds, and presentations.
5. Stronger brand identity
Consistent aesthetic across all imagery while showing authentic diversity.
This did not just solve production problems, it enabled The Other Layer to truly represent their community.
